The Future of ABA: Why Diverse Perspectives Make for Better Therapy
Black History Month & The Conversation We Need to Have
February is Black History Month: a time to celebrate contributions, honor legacy, and reflect on progress. It's also the perfect time to have an honest conversation about something our field has struggled with for far too long: diversity in Applied Behavior Analysis (ABA).
Here's the reality: ABA therapy helps thousands of children across Georgia build communication skills, manage behaviors, and develop independence. But the professionals delivering that care don't always reflect the families we serve.
And that matters more than you might think.
The Diversity Gap in ABA: Where We Are Now
The field of behavior analysis has a representation problem. Studies show that the majority of Board Certified Behavior Analysts (BCBAs) and Registered Behavior Technicians (RBTs) are white, despite serving increasingly diverse client populations across metro Atlanta, Fayette County, Tyrone, Newnan, and beyond.
When therapy teams don't reflect the communities they serve, we miss opportunities for connection, cultural understanding, and ultimately: better outcomes.
This isn't just about optics. It's about effectiveness.

Why Cultural Competence Changes Everything in ABA
Cultural competence means understanding and respecting the values, beliefs, traditions, and communication styles of the families you work with. In ABA therapy, that translates directly to how we design interventions, communicate goals, and build trust.
Language and Communication Styles
Some families communicate indirectly out of respect. Others prefer blunt, straightforward conversation. Neither approach is wrong: but therapists who don't recognize these differences can misinterpret resistance, compliance, or engagement.
A culturally competent team adapts their communication style to meet families where they are.
Family Structures and Roles
In many Black, Hispanic, and immigrant families, extended family members play critical caregiving roles. Grandparents, aunts, uncles, and cousins aren't just "support": they're primary decision-makers.
Effective ABA therapy recognizes this. Parent training sessions should include whoever is actually implementing strategies at home. Treatment plans should respect family hierarchies and decision-making processes.
Values Around Discipline and Independence
Different cultures have different expectations around child behavior, independence, and discipline. What one family views as "appropriate assertiveness," another might see as disrespect.
Therapists who lack cultural awareness risk creating goals that conflict with a family's values: which leads to poor follow-through and frustration on both sides.
Representation Matters: When Families See Themselves in Their Therapy Team
There's something powerful about walking into a therapy session and seeing someone who looks like you. It builds immediate trust. It signals: This person understands my world.
Breaking Down Barriers to Trust
For many Black families in Georgia, accessing quality healthcare has historically meant navigating systemic racism, dismissive providers, and environments where they don't feel heard.
When a family meets a therapist who shares their cultural background, those barriers lower. Conversations happen more openly. Concerns are voiced earlier. Progress accelerates.
Role Modeling for Children
Children in ABA therapy are learning critical skills: communication, social interaction, independence. When they see therapists, BCBAs, and clinical leaders who look like them, it expands their sense of what's possible.
Representation isn't just about comfort. It's about aspiration.

The Link Between Diversity and Better Therapy Outcomes
Research across healthcare fields consistently shows that diverse teams produce better clinical outcomes. Here's why that holds true in ABA:
Multiple Perspectives Lead to Stronger Treatment Plans
A therapy team with diverse backgrounds brings different problem-solving approaches. They catch cultural blind spots. They suggest strategies one person might never have considered.
When we build Functional Behavior Assessments (FBAs) and Behavior Intervention Plans (BIPs), we analyze antecedents, behaviors, and consequences. Diverse teams are better equipped to identify culturally-specific triggers and design interventions that actually fit into a family's daily life.
Improved Family Engagement and Compliance
Families are more likely to follow through with home programs when they feel understood and respected. When therapists demonstrate cultural humility: acknowledging what they don't know and asking questions: families engage more deeply.
This matters especially in parent training sessions, where caregivers learn to implement ABA strategies independently. If parents feel judged or misunderstood, they disengage. When they feel seen, they become active partners.
Reduced Dropout Rates
ABA therapy works when families stick with it. But dropout rates are higher among families who feel disconnected from their therapy team.
Building an inclusive, culturally responsive environment reduces those barriers and keeps families engaged long enough to see real progress.
MATS' Commitment to Inclusive, Client-Centered Care
At Myers Assessment & Therapeutic Service (MATS), we recognize that better therapy starts with better representation and continuous learning.
Ongoing Cultural Competency Training
Our clinical team participates in regular training focused on:
- Cultural humility and self-awareness
- Implicit bias recognition
- Effective communication across cultural contexts
- Trauma-informed care for diverse populations
We don't assume competence: we build it intentionally and continuously.
Recruiting and Supporting Diverse Staff
We're actively working to build a team that reflects the Fayette County, Tyrone, Peachtree City, and Newnan communities we serve. That means recruiting BCBAs and RBTs from diverse backgrounds and creating an environment where they can thrive professionally.
Diversity isn't a checkbox. It's a commitment.

Personalized, Family-Centered Treatment Plans
Every family we serve gets an individualized approach. We listen to your values, your goals, and your concerns. We adapt our strategies to fit your home, your schedule, and your culture.
Whether we're working on communication goals through Naturalistic ABA, addressing challenging behaviors through our Complex Behaviour Clinic, or providing Early Intensive Behavioral Intervention (EIBI), our focus is always on what works for your child in your family.
The Bigger Picture: ABA's Evolution Toward Compassionate, Neurodiversity-Affirming Care
The field of ABA is evolving. We're moving beyond rigid, one-size-fits-all models toward compassionate, client-centered practices that honor neurodiversity and individual differences.
This shift aligns perfectly with the push for greater diversity. Because when you truly respect individual differences: neurological, cultural, familial: you create space for personalized care that meets people where they are.
Diverse perspectives make us better therapists. They challenge assumptions. They expand our toolkit. They remind us that effective therapy isn't about conformity: it's about growth, connection, and independence on each child's terms.
What This Means for Georgia Families Seeking ABA Services
If you're a parent researching ABA therapy in Fayette County or the surrounding South Metro Atlanta area, here's what you should look for:
Ask about cultural competency. How does the practice train staff? How do they approach families from different backgrounds?
Look for flexibility. Does the therapy team adapt to your family's needs, or do they expect you to fit into their model?
Evaluate communication styles. Do you feel heard? Respected? Understood?
Check the team composition. While no practice is perfectly diverse yet, you want to see intentional efforts toward inclusion and representation.
At MATS, we're committed to creating an environment where every family feels seen, valued, and supported.
Moving Forward Together
Black History Month reminds us that progress requires intention. It requires acknowledging gaps, committing to change, and doing the work: even when it's uncomfortable.
The future of ABA therapy is diverse, inclusive, and deeply respectful of the families we serve. It's a future where cultural competence isn't an afterthought: it's foundational.
We're not there yet. But we're committed to getting there.
If you're looking for ABA services that prioritize personalized, culturally responsive care for your child in Fayette County, Tyrone, Peachtree City, or Newnan, we'd love to talk.
Reach out to MATS today to learn more about our services, our approach, and how we're building a more inclusive future for ABA therapy: one family at a time.

